work of art resources
Click on any of the units above to navigate to an overview and downloadable PDF. Click on any of the overviews below to find video overviews highlighting each unit activity as well as links to zoom recordings of previous sessions, other helpful links, and more!
01 - Career Planning
Where do you want to be both artistically and professionally? Learn how to define your values, identify key choices and develop a plan to achieve your career goals.
02 - Time Management
Discover analytical and tool-based approaches to manage your time. These tools will help you tackle hurdles related to efficiency, flexibility, and structure to help you reach your artistic goals.
03 - Portfolio Kit
our portfolio is the core of your professional material and professional calling card. Focus on the essential elements: sharpening your artist statement, tailoring your artistic resume, and curating and formatting your work samples.
04 - Marketing
Define your product, discover your target audience, make decisions about how you sell your work, and identify a budget and strategy for your artistic business.
05 - Promotions
Craft persuasive messaging and create a strategy for how you will get the word out about your work, events and news.
06 - Pricing
The analytical approach isn't intended to be the only way to price your work. It's intended to show you the factors of product production that apply to everything in the marketplace. Once you understand what each of the variable are you'll be able to customize a formula that fits your business model.
07 - Record Keeping
Learn how to track revenues and expenses, make informed projections, and gain a clearer understanding of your artistic business finances.
08 - Legal Considerations
Obtain general information about your intellectual property, contract basics, and structuring your artistic business.
09 - Funding
Learn how to think creatively about diversifying your funding streams by exploring different models of generating value, resources, and revenue.
10 - Grant Writing
Learn the essentials of grant writing along with resources for searching and structuring grants.
11 - Business Plan Essentials
Learn how to prepare a simple business plan, in arts-friendly language, to help you organize all the various aspects of your artistic practice and make informed business decisions.
12 - Engaging Customers
Learn Tools and techniques to communicate the value of your work to potential customers.
13 - Glossary of Terms
14 -COMPLETE Workbook
The workbook, in it's entirety, is available by clicking on this image. Based on the Table of Contents, the sessions have been broken out below.